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Maximize Mobile Campaigns: Seven Best Practices

Mobile marketing is growing at an increasing fast pace and it continues to become an important part of every digital advertisers marketing mix. Econsultancy recently released a great article outlining...

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Measuring Engagement in Your Online Campaigns

So it seems like everyone is talking about engagement these days, but in the context of marketing, what exactly does it mean? After reading Tony Zito’s post, “Get Engaged…Whatever That Means” it’s...

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